---
title: "Key Performance Indicators (KPI)"
slug: "key-performance-indicators-kpi"
updated: 2026-09-28T06:23:20Z
published: 2026-09-28T06:23:20Z
canonical: "help.quickbase.com/key-performance-indicators-kpi"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quickbase.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Key Performance Indicators (KPI)

## What are KPIs?

**KPIs**, or Key Performance Indicators, are calculated values or metrics that help provide specific insight into your business' performance and health. KPIs vary depending on the industry, but examples include sales growth, total project cost, injury rate, equipment downtime rates, energy consumption, and any other metric needed to measure success toward a specific goal.

![KPI to AIM workflow diagram icon](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/4409427537549?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D) ![AIM system overview diagram](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/4409427691661?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D)

KPIs are necessary components in the Active Insight Monitoring system. You must create at least one KPI to enable an AIM Alert. KPI's can be tailored to your organization and are generated using your collected form data.

![KPI list in AIM showing configured KPIs](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/4409406722573?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D)

An example might be something like *Total Safety Issues This Week*, *Average Defects Today*, or even *Total Sales by Department*.Once a KPI is defined, they are evaluated by custom rules and alert you when a predefined threshold, target, or goal is met.

## KPI types

Form Field

This KPI type measures data that is collected within your FastField form. Select your **form** and the **field** that you want to monitor from the drop-down list.

![Form Field KPI configuration with form and field selectors](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/15691733837069?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D)

Goal/Target Value

This KPI type sets a fixed numerical goal. This KPI can be used universally in multiple alerts as a marked goal or threshold.

![Goal/Target Value KPI configuration form](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/360093003172?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D)

## Form submissions

This KPI type measures the numerical count of form submissions. This can be used to monitor the numerical count of forms submitted by defined time frames

![Form Submissions KPI showing submission count configuration](https://cdn.document360.io/dd260e4e-10bb-4b66-8fb3-5504c272b904/Images/Documentation/15691756203021?sv=2026-02-06&spr=https&st=2026-10-30T12%3A06%3A48Z&se=2026-10-30T13%3A06%3A48Z&sr=c&sp=r&sig=jaDy8RkjIU5k5qQH0vhfyy4CXOZ1bNsWKyvw8iI90Cs%3D)